Monday, 2 August 2010
A new angle on choice and constraint
I am due to appear on a BBC World Service radio discussion programme as one of three people willing to talk about ideas. Sheena Iyengar is one of the other two. So I looked her up and she gives this very nice 20 minute inaugural lecture on choice. One of the points she makes is about constraint, an idea I have been pursuing regarding poetic form. I know the lecture is playful and introductory rather than in depth and detailed, but you can see the ideas dangled in front of you and understand that they are just strings waiting to be pulled to see what might be at the end of them - or indeed, perhaps more interestingly, along them.
She gives the lecture in the context of business - which is not where I expected it to be coming from, though the commercial aspects are obvious.
I know twenty minutes is long for a YouTube clip but this has considerable charm and a great deal of intelligence.